I’m a health communications specialist with a strong background in strategy, copywriting, and content development — skills I honed in New York’s fast-paced advertising world and continue to build on here in Melbourne. I’m passionate about crafting clear, compelling communications that help health organisations engage communities, influence policy, and drive meaningful change.
 

My career began in arts and tourism, but everything shifted when I moved to New York and began working in healthcare. At global agencies like Havas and Grey, I led national and international campaigns that tackled issues ranging from chronic illness to preventive health — blending creativity with compliance, and strategy with empathy. Since returning to Australia, I’ve focused on communications that sit at the intersection of public health, behaviour change, and equity — across roles in digital therapeutics, general practice, and natural medicine.
 

The core principles that guide my work are:
 

Strategic storytelling
I believe impactful communication blends creativity with insight — grounded in evidence, aligned with audience needs, and designed for real-world impact. Whether it’s a national awareness campaign or a targeted stakeholder pitch, strategy is the foundation.
 

Ethics and clarity
In healthcare, words matter. I’m committed to building campaigns that are accurate, accessible, and ethically sound — supporting better choices, healthier communities, and informed public dialogue.
 

Empowering teams
Mentorship and collaboration are central to my leadership style. I’ve built and led creative teams across sectors, always striving for inclusive, values-led work environments that foster trust, growth, and excellent outcomes.
 

I’m excited about opportunities to work with organisations that are creating change — particularly those working toward health equity, harm reduction, and policy reform. If you’re looking for a strategic partner who brings creative energy, healthcare expertise, and a strong ethical compass, let’s connect.